Headquartered in Beijing, China, Weibo Corporation is a social networking company that operates Weibo, a leading Chinese microblogging platform. Dubbed as ‘China’s Twitter,’ Weibo was launched in August 2009 as a division of Sina Corporation, an established internet company in China. The company later spun off Weibo in a March 2014 IPO, with the company listing on the Nasdaq, trading under the ticker symbol WB. Weibo also has a secondary listing on the Hong Kong exchange where it trades under the symbol 9898.
With over 500 million monthly active users, Weibo is now a significant player in its industry, but its journey has been anything but smooth. Weibo launched when Chinese government censorship drove out foreign social media sites such as Facebook and Twitter. The platform took advantage of the vacuum created to build an impressive audience, but it would soon also have to face regulatory pressures itself. China’s communist regime has maintained a watchful eye on social media companies, and Weibo has had to comply with tough regulatory guidelines over the years, including occasional fines based on vague allegations. The government has been a great source of risk for Weibo’s business, but the company has in recent years also had to deal with multiple rivals competing for users’ time.
Yet, despite its challenges, Weibo is a growing company. It has evolved from a mere ‘Twitter-lookalike’ to become a versatile multimedia platform that offers diversified social media products as well as advertising and marketing services.
The WB stock is listed on Nasdaq as an ADS (American Depository Share). It is categorized in the Communications Services sector, under the Internet Content & Information industry.
WB Stock History
WB stock went public with an IPO price of $17. The stock had a shaky start at the bourse, with the company making a debut during a period of overall weak sentiment on global tech stocks, and particularly negative sentiment on Chinese tech IPOs. In its first few years, the stock was firmly contained below $25, and even hit its all-time low below $11 in September 2015.
However, in the latter half of 2016, strong business fundamentals provided heavy tailwinds for the WB stock, which saw it embark on a sharp and prolonged rally that hit its all-time high at circa $140 in February 2018. The ensuing market correction was overextended by a broader selloff of Chinese tech stocks and the Chinese government’s crackdown on social media companies. These fundamentals have weighed heavily on WB stock and it trades around the $30-price handle as of January 2022.
Weibo has never declared any dividends and neither has the company implemented any stock splits. Nonetheless, Weibo is classified as a growth stock that is capable of providing immense value to investors via future share price appreciation.
How to Invest in Weibo
Here are the factors to consider when investing in Weibo stock:
- Regulatory and Legislative issues
Technology companies face diverse legal challenges that include data privacy and data collection, security and cloud storage, ethical advertising and marketing, as well as intellectual property rights. For Weibo though, the challenges extend to the Chinese government, which has been unpredictable in its actions against social media platforms. The company has had to deal with fines, give up equity and board membership, as well as attract frequent interruptions instigated by the government. Major shareholders of Weibo such as Sina and Alibaba have also attracted negative actions from the Chinese government, and this will continue to raise investor concerns about the WB stock.
- Competition and New Product Rollout
Weibo operates in an insanely competitive industry where clones, trends, and innovative new products emerge every other day. Weibo is predominantly China-based, but it continues to face local competitors such as WeChat, TikTok, Toutiao, Douyin, and Zhihu that seek to replace it or compete for users’ time. The competition also comes from global players, such as Facebook, Snap Chat, and Twitter, which continue to dominate the social media space that Weibo seeks to attack in new markets. The growth of competitors and constant innovation in the social media industry will continue to keep Weibo on its toes.
- Periodic Earnings Reports
Weibo’s fiscal year runs from January to December. The company releases periodic earnings reports that update investors on its business health and performance in the market. Important metrics to watch out for include monthly active users, monetizable daily active users, overall costs, revenues, and gross profit. Strong numbers can inspire higher prices for the WB stock, whereas weak numbers can trigger lower prices.
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